Why are social medias important for all companies?

Why should my company be on Social Media?

From Facebook to Linkedin, YouTube, Instagram, Twitter, Pinterest, Snapchat, TikTok and Twitch, among others, the advantages of social media for a business are currently unavoidable. Social media are where people are interacting and creating relationships of trust with brands. Besides, it has the huge advantage of free membership.
That's why companies should be there! Surely you are asking yourself: in which social media should my company be present? The answer is not definitive, because you must choose the right channels considering your company's identity. Start by asking the question: "where is my audience”?

Social Medias Statistics for Portugal

The numbers don't lie! According to the We are Social study by Hootsuite, in January 2021, there were 7.80 million social media users in Portugal. The number of social media users in Portugal increased by 800,000 (+11%) between 2020 and 2021. This is equivalent to 76.6% of the total population. The most used social medias in Portugal were YouTube (92.1%), Facebook (88.2%), WhatsApp (82.5%), Facebook Messenger (79.4%) and Instagram (75.3%).

Find your audiences on Social Media 

The numbers don't lie! According to the We are Social study by Hootsuite, in January 2021, there were 7.80 million social media users in Portugal. The number of social media users in Portugal increased by 800,000 (+11%) between 2020 and 2021. This is equivalent to 76.6% of the total population. The most used social medias in Portugal were YouTube (92.1%), Facebook (88.2%), WhatsApp (82.5%), Facebook Messenger (79.4%) and Instagram (75.3%). You can reach profiles interested in your industry as well as new audiences. Find the right channels to communicate and know what your customers' wants and needs. A good bet for businesses is LinkedIn, the largest professional network in the world. According to a study by NapoleonCat in November 2021 there were 3 871 000 LinkedIn users in Portugal, which represents 38.1% of the population. People aged between 25 and 34 were the largest group of users (2 300 000). Nowadays this is a platform for doing business, fostering networking. Connect to people and companies in your sector. Create your Company Page and inform your audience about your projects, achievements, job opportunities, specialist articles, get to know your team. Most of the companies that advertise and interact in this network sell in the B2B model, Business to Business. This network is also widely used in recruitment processes. See the example of Fed Finance Portugal on Linkedin.

Promote your employer branding

Social Medias help to promote your employer brand and to establish a company with a good reputation. Never forget that employer branding is important to candidates when choosing a company to work. Nowadays, the companies that grow the most, attract and retain talent invest in an employer branding strategy. Connect with your market in an authentic and original way, building your own brand. Have a good content marketing strategy. Focus on quality and not quantity.

Get information about the market

Social Medias help to promote your employer brand and to establish a company with a good reputation. Never forget that employer branding is important to candidates when choosing a company to work. Nowadays, the companies that grow the most, attract and retain talent invest in an employer branding strategy. Connect with your market in an authentic and original way, building your own brand. Have a good content marketing strategy. Focus on quality and not quantity.

In summary, advantages of investing in Social Media for businesses:

• They are easy to use and intuitive.
• No membership cost.  
• Greater geographic reach.  
• They concentrate a vast and diversified public.
• They make the relationship between companies and their clients closer, more immediate and personalize.
• With each content published, share or comment, your company is gaining greater visibility, interacting with people.  
• Increased traffic to your website.
• Increased possibility of conversion (sales, potential customers into leads, etc.).  
• With a good SEO (Search Engine Optimization) strategy your business can appear in the first places in Google searches.  
• Brand Authority. The public begins to see your company as an expert in its sector, a trusted brand with a positive reputation.

Not being present on social medias necessarily implies a serious deterioration in competitiveness. Having a brand with a good online reputation, generates trust among consumers and the attraction of the best candidates when recruiting. Groupe Fed advises and supports you. Fed Finance Portugal accompanies candidates and companies looking for specific profiles.